Date of this AIMRI event: 30 October 2009
Location of this AIMRI event: Munich, Germany
Venue for this AIMRI event: The Platzl Hotel
Airport for this AIMRI event: Munich

AIMRI Meeting “Understanding Niche Markets”

Friday 30th October 2009, Munich

Call for synopses

What is the AIMRI meeting about?

We expect to cover Reaching Minority Groups… a key market research activity, whether it be children or consumers of luxury items or enthusiasts for sports & pastimes or travellers or healthcare patients or businessmen or whatever. The narrower the segment the greater the sampling difficulties and the more specialised the techniques.

Those who wish to make a short presentation should contact Richard Chilton at the address below and provide a brief synopsis.


The conference will be held in the Platzl Hotel, a 4 star superior hotel in the centre of Munich.

The "Platzl Hotel" is located in Munich's historical old city and is an ideal point of departure for business and pleasure activities. Marienplatz, with subway connections to the main station, the airport and the new Trade Fair Centre in Riem, is only a few steps away from the hotel. The world-famous Hofbräuhaus, the Viktualienmarkt open-air food market, the Bavarian State Opera and the renowned Maximilianstrasse with its vast array of luxury boutiques are likewise only a short walk away.

Once upon a time, many artists lived and worked in the area, such as Kaspar Amort, Hans Ährnhofer, or Phillip Jakob Zwerger, craftsmen and officials. For a while, even the powerful nobles of Degenberger had their "city residence" here. The Münze, Hofpfisterei, later a royal pump house, and the famous bock beer cellar all stood here before the folk singers of the Platzl stage and others moved in at the turn of the 20th century.

Today, the square has inviting taverns, such as the Pfistermühle restaurant, the Wirtshaus Ayingers and many more along with exquisite shops. Munich is the Capital of the state of Bavaria and lies near the foot of the German Alps. It is Germany’s second most popular destination after Berlin, and has something to offer to everyone, be it culture, hi-tech, parks and greenery, night-life, architecture, beer gardens, shopping or the skiing and sailing close by.

Why not stay for the weekend and enjoy the unique sites in this city. A booking form is attached.

What is included

We are keeping the member fee per delegate to a minimum £205 (€235); this includes registration, attendance at all the sessions, lunch (with wine), tea/coffee breaks and the gala dinner. The delegate fee is payable by all attending the sessions, including those giving short presentations. There will be no charge for accompanying persons but they may not attend the formal sessions: there will however be an extra charge for the gala dinner guests.

For non members there is a slightly higher fee. In the case of new members who attend the meeting and join within 2 months we will waive the joining fee and refund the difference between the member and non-member meeting fees.

The Gala Dinner is included in the full delegate fee. This will cover aperitifs at the restaurant and a gourmet meal with wine. There will be a cost of £65 (€75) per person for guests. A booking form is attached.

Our conference will come just after the Research & Resulrs 2009 Market Research Exhibition (28th/29th October) – also in Munich.

How to get there

Munich airport offers flights to a wide range of international destinations and there is a good rail service from the airport. The S1 or S8 travels between the city centre and the airport at very regular intervals.

On both lines, the journey between the airport and the main railway station takes just 40 minutes and with the Single or Partner day ticket you can travel throughout the entire MVV area for a whole day for just €10 or €18.

Once again we have chosen a fascinating and historic environment for a stimulating event.

Please send the booking form as soon as possible to:

26 Granard Avenue, London SW15 6HJ

Tel 44 20 8780 3343 Fax 44 20 8246 6893

e-mail: web:


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