Date of this AIMRI event: 04 March 2011
Location of this AIMRI event: Malaga, Spain
Venue for this AIMRI event: The AC Malaga Palacio Hotel
Airport for this AIMRI event: Malaga

AIMRI Meeting – “The future of International research in a cost conscious age”

Friday 4 March 2011– Malaga, Spain

What is the meeting about?

How will clients want to conduct international research in the future when budgets are being squeezed? Will it be conducted differently? How? Will quality improve/deteriorate? What role does AIMRI have in this new age?What impact does this have on fieldwork providers, suppliers, research consultancies etc?

The keynote address will be given by Dr David Smith who will also lead the discussion group. David’s remarks will be directed to customer insight teams and insight agencies. He will pose the following questions:

Can they demonstrate that they are adding value and ensuring that insight drives organisations’ growth strategies?What is really required to be an insight professional who adds value and drives growth in this cost conscious age?

Ruth Stanat will talk about “The Era of the Agile Research Agency”

The agile firm conducts a series of seemingly small activities that together greatly help the research agency to control costs and maximize quality. Through case studies, Ruth examines how some research firms have successfully adapted to the cost pressures. Other speakers will examine how CATI-centres can increase quality and lower costs and how online agencies can lower costs and improve recruitment.

Malaga

Malaga is more than just the gateway to the Costa del Sol; it is the second largest city in Southern Spain, has been a thriving port since Moorish times and has many remnants of its historical past.Since the opening of the Picasso Museum in 2003, cultural tourists have been flocking to this great collection and also to the refurbished birthplace of the famous artist, all in the heart of the historic centre of the city.Other important historic monuments include the imposing Baroque Cathedral and the solid fortified walls of La Alcazaba, a major landmark of the city. This fortress dates back to the 700s, although much of the structure belongs to the mid 11th century. High on the hill above the city is the Parador (state run hotel) of great historic importance. It was once a Moorish castle.There will be a gala dinner for members and their guests after the formal sessions on Friday 4 March.

Hotel accommodation

The AC Malaga Palacio Hotel is modern and rated by Michelin with 4 roofs for top comfort. It is located only 5 minutes from the city centre on foot and 15 minutes from Malaga Airport by car. The hotel enjoys an unbeatable location between the Cathedral and the Paseo del Parque, with picturesque views out over the port.

What is included

We are keeping the member fee per delegate to a minimum £205 (€235); this includes registration, attendance at all the sessions, lunch (with wine), tea/coffee breaks and the gala dinner. The delegate fee is payable by all attending the sessions, including those giving short presentations. There will be no charge for accompanying persons but they may not attend the formal sessions: there will however be an extra charge for the gala dinner guests.For non members there is a slightly higher fee. In the case of new members who attend the meeting and join within 2 months we will waive the joining fee and refund the difference between the member and non-member meeting fees.The Gala Dinner is included in the full delegate fee. This will cover aperitifs at the restaurant and a gourmet meal with wine. There will be a cost of £70 (€80) per person for guests.

How to get there

There are air services to Malaga airport from all parts of Europe.This will be another important conference in a fascinating location.

Richard Chilton

26 Granard Avenue, London SW15 6HJ

AIMRI

Tel 44 20 8780 3343 Fax 44 20 8246 6893 e-mail: rtchilton@aol.com

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