Location of this AIMRI event: Malaga, Spain
Venue for this AIMRI event: AC Malaga Palacio
Airport for this AIMRI event: Malaga Airport

AIMRI Meeting – “The business information revolution – what is the rôle of market research?”

What is the meeting about?

ruins malgaAIMRI is holding a meeting in Malaga on Friday 29 February 2008. Our task is to debate the future of business information. All round the world the focus of marketers is changing.

They need to know:

• How can they get closer to the consumer and understand their needs and aspirations?

• How can the vast power of the internet be harnessed to help their products and services?

• Are there new information sources which can supplement or supplant the traditional market indicators?

Market research needs to keep in the forefront of this process. There is room for another short presentation in Malaga and anyone interested should contact Richard Chilton at the address below. Meanwhile the draft programme is attached.

Malaga

santuarioMalaga is more than just the gateway to the Costa del Sol; it is the second largest city in Southern Spain, has been a thriving port since Moorish times and has many remnants of its historical past

Since the opening of the Picasso Museum in 2003, cultural tourists have been flocking to this great collection and also to the refurbished birthplace of the famous artist, all in the heart of the historic centre of the city. Other important historic monuments include the imposing Baroque Cathedral and the solid fortified walls of La Alcazaba, a major landmark of the city. This fortress dates back to the 700s, although much of the structure belongs to the mid 11th century. High on the hill above the city is the Parador (state run hotel) of great historic importance. It was once a Moorish castle.

There will be a gala dinner for members and their guests after the formal sessions on Friday 29 February.

Hotel accommodation

The AC Malaga Palacio Hotel is modern and rated by Michelin with 4 roofs for top comfort. It is located only 5 minutes from the city centre on foot and 15 minutes from Malaga Airport by car. The hotel enjoys an unbeatable location between the Cathedral and the Paseo del Parque, with picturesque views out over the port.

What is included

We are keeping the member fee per delegate to a minimum £140 (€200); this includes registration, attendance at all the sessions, lunch (with wine), tea/coffee breaks and the gala dinner. The delegate fee is payable by all attending the sessions, including those giving short presentations. There will be no charge for accompanying persons but they may not attend the formal sessions: there will however be an extra charge for the gala dinner guests.

For non members there is a slightly higher fee. In the case of new members who attend the meeting and join within 2 months we will waive the joining fee and refund the difference between the member and non-member meeting fees.

The Gala Dinner is included in the full delegate fee. This will cover aperitifs at the restaurant and a gourmet meal with wine. There will be a cost of £55 (€80) per person for guests.

Sponsorship & trade stands

We will offer members opportunities to sponsor the conference events. It will be possible also to take trade stands for a modest fee.

How to get there

There are air services to Malaga airport from all parts of Europe.

This will be another important conference in a fascinating location.

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